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Media Coverage
Our latest news and editorial features
For media enquiries please contact our PR lead Tristen Lee: tristen@thepod.london
August 2024
Hero NXT to helm licensing push for Frobelles
Hero NXT – the licensing division of Hero Brands – is taking charge of the licensing push for Frobelles, the UK’s first Afro hair-championing dress-up game.
August 2024
British brand Frobelles partners with Hero NXT
This collaboration marks a pivotal step in Frobelles’ mission to empower and represent Afro-curly-haired children around the globe, with Hero NXT looking to take the characters to the global toy, hair accessories, fashion and animation spaces, among others, starting with UK and US.
August 2024
The Frobelles is poised for ancillary growth in the UK and US
US agency Hero NXT (the licensing division of Hero Brands) has signed a deal to move characters from dress-up game app The Frobelles (pictured) into animation, toys, apparel and beauty products, with a focus on the UK and US markets
July 2024
Dress-up game championing Black girl characters
Young entrepreneur Alyssa developed Frobelles with the help of her mum Yvonne after struggling to find characters in games with Afro-hair.
May 2024
Curly-coily and cool: The UK app Frobelles seeks to empower kids in the U.S.
The demand for diversity and inclusion in America is attracting Black-focused international entrepreneurs from around the globe. Frobelles, an app game developed by a mother and daughter to celebrate afro-textured hair, recently launched in the U.S.
March 2024
My daughter is a CEO at just 11 years
Distressed by the lack of Black representation in kids' online games, 11-year-old Alyssa started her own gaming business to change the situation.
March 2024
Frobelles, the UK App Game Celebrating Afro Hair Launches in the US
Frobelles, the UK’s first afro-hair-championing dress-up game, launches in the U.S. today.
Founded by mother-and-daughter duo Yvonne Ottley and 12-year-old Alyssa, the award-winning app aims to increase the representation of gaming characters.
February 2024
Startups 100 2024
No.96: Frobelles
We unveil the pioneering UK startups that will be sparking change across every sector.
Frobelles is a digital dress-up game that's challenging a lack of representation and pushing for greater inclusivity in the tech world.
October 2023
We couldn't find any video game characters with Afro hair so we made our own and it's had 100k downloads
Yvonne Ottley from Croydon sat down with her daughter Alyssa and drew their own characters
July 2023
I set up a business with my 6-year-old – she plays an instrumental role in the company
I was determined to create an app that featured young Black girls, with an array of afro hair styles to pick and choose from. To help them feel seen.
June 2022
October 2021
Meet the Frobelles: This mother-daughter team created the characters they, and you, want to play.
Sometimes it takes the insight of a shrewd 6-year-old to inspire change. This is certainly true of Alyssa Awuah, now 9.
July 2021
There were no avatars like me so we made a game
When graphic designer Yvonne and her daughter Alyssa realised there was a lack of representation of black characters in videogames they decided to create one called Frobellles.
BBC Click’s Kesewaa Browne finds out more.
December 2020
Frobelles: Mother and daughter create app game celebrating afro hair
Eight-year-old Alyssa is a big fan of dress-up games and loves to play them in her spare time.
However, Alyssa and her mum Yvonne decided to create their very own after struggling to find any characters in her favourite games with afro hair.
December 2020
Black women in business: Mum and her ‘mini CEO’ daughter create app to boost Black girls’ confidence
Yvonne Ottley and her daughter, Alyssa, are helping improve inclusivity in the tech world with their Afro hair championing game Frobelles.
